An essay by Tiffany Meyers considers the emerging trend of independent ad shops in a time of economic downturn. Also included are interviews with three leading creative groups focusing on their favorite campaigns: TBWA Paris talks about its long-term collaboration with SONY Playstation, Miami-based la communidad describes the crafting of P&C Magazine's print campaign, and Maximiliano Anselmo of Agulla Y Bacetti brands the Argentinian subway. Over 300 examples of full-color single advertisements and campaigns by such agencies as Goodby, Silverstein & Partners, GSD&M, McCann-Erikson, Saatchi & Saatchi and TBWA are represented in Graphis Advertising Annual 2005. Detailed indices listing the ad agencies and their clients, including Volkswagen, Southwest Airlines, Gucci, Guinness, Kodak and more, complete the book.