Modern Fairy Tales is a series shot for new handbag brand RoviMoss and their Autumn/Winter 2013 lookbook. Reimagining fairy tales with a modern, whimsical twist brings to life their brand positioning “classics reborn”.
We re-interpreted fairy tale classics Sleeping Beauty, Alice in Wonderland, the Wizard of Oz, Little Red Riding Hood, Snow White among others. The reinterpretation of these classics is fueled with a modern twist to embody the modern point-of-view from the brand. Fairy tales come from a dark and place of depth, complexity and meaning; they're not all shiny, happy Disney tales.
The series has been an award-winning body of work, recognized as a PDN Photo Annual winner, International Color Awards, Kontinent Awards, PX3 Prix de la Photographie Paris awards among others.