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  • Susan Chen

Client
Rovi Moss
Category
Photography
Title
Modern Fairy Tales
Stylist
Houston Sams
Photographer's Assistant
Diana Houlihan
Model
Janelle Blanford, Rebecca Fuoco, Betty Hsu and Peter Ryan
Client
Rovi Moss
Category
Photography
Title
Modern Fairy Tales
Stylist
Houston Sams
Photographer's Assistant
Diana Houlihan
Model
Janelle Blanford, Rebecca Fuoco, Betty Hsu and Peter Ryan
Hair & Makeup
Barbara Yniguez

Assignment

Modern Fairy Tales is a series shot for new handbag brand RoviMoss and their Autumn/Winter 2013 lookbook. Reimagining fairy tales with a modern, whimsical twist brings to life their brand positioning “classics reborn”.

Approach

We re-interpreted fairy tale classics Sleeping Beauty, Alice in Wonderland, the Wizard of Oz, Little Red Riding Hood, Snow White among others. The reinterpretation of these classics is fueled with a modern twist to embody the modern point-of-view from the brand. Fairy tales come from a dark and place of depth, complexity and meaning; they're not all shiny, happy Disney tales.

Results

The series has been an award-winning body of work, recognized as a PDN Photo Annual winner, International Color Awards, Kontinent Awards, PX3 Prix de la Photographie Paris awards among others.

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