Lisa Sirbaugh Creative played a pivotal role in redefining Jessica Neumann Photography’s brand as it celebrated nearly 15 years in the industry. With a deep understanding of strategic design and a flair for crafting dynamic brand experiences, Lisa Sirbaugh led a comprehensive rebrand that reimagined every touchpoint—from visual identity and collateral to digital presence. Her innovative approach not only modernized the brand’s look but also reinforced its core values, ensuring a timeless and luxurious appeal that resonates with both loyal and new clients.

By: Lisa Sirbaugh, Principal & Creative Director, Lisa Sirbaugh Creative

Jessica Neumann Photography (JNP) has been an integral part of the DC, Maryland, and Virginia photography community for nearly 15 years. Renowned for delivering personalized, full-service photography experiences, JNP’s reputation is built on its ability to cater to each client’s unique needs, whether capturing maternity, newborn, family, or corporate branding moments. With a focus on quality, attention to detail, and client satisfaction, JNP ensures that every moment is exquisitely captured, resulting in timeless memories.

As the studio approached a milestone anniversary, founder Jessica Neumann recognized the need to reassess the brand and business model to stay ahead of the evolving photography industry and increasing competition. Partnering with Lisa Sirbaugh Creative, JNP underwent a strategic rebrand—one that reflected its revitalized vision and ideals while positioning the business for future growth. 

JNP’s transformative rebrand began with an in-depth discovery process, including comprehensive discussions, market research, and an internal brand audit. This process informed a detailed brand brief, which outlined the key objectives, target audience, mission, vision, and defining characteristics. This strategic framework laid the foundation for a complete business and brand overhaul. The impact was multi-faceted, leading to the development of a new visual identity, collateral design, packaging, environmental design, website, social media assets, and apparel design. Every touchpoint was meticulously aligned with the brand’s core to ensure an authentic and cohesive representation of the newly reimagined JNP.

What excites us most about this project is how it successfully captures JNP’s essence, reflecting a sophisticated and welcoming brand persona. It continues to maintain an authentic connection with its clients while resonating with an expanded target market. The resulting brand is refined, luxurious, and timeless, perfectly mirroring JNP’s expertise and ongoing commitment to delivering exceptional photographic artwork. This transformation has positioned JNP as a distinctive, memorable brand in the photography industry—one that is poised for continued success.

Lisa Sirbaugh Creative is a multidisciplinary branding and graphic design studio based in Frederick, Maryland, that focuses on delivering dynamic and engaging brand experiences. We work closely with clients to develop powerful solutions shaped by strategy and creativity to frame dynamic brands that people connect with. By crafting work that’s unique, conceptual, and compelling, we differentiate their businesses and brands in an ever-expanding marketplace. We provide a spectrum of branding and graphic design services, from full-scope branding, rebranding, and logo and brand identity design to brand collateral, marketing materials, packaging design, and more. 

Before launching her studio in 2015, principal and creative director Lisa Sirbaugh worked for various creative firms in both Canada and the US. Throughout her 30+ year career, she’s had the pleasure of collaborating with incredible clients across a diverse range of industries, including food and beverage, home and garden, beauty and cosmetology, arts and entertainment, military, finance, non-profits, and more.

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