Among designers and executives alike, the importance of a strong company logo is indisputable. Although a symbol always projects a specific corporate identity and company culture, outside inspiration is useful in developing the concept and creation of an appropriate logo. Logo Design 5 presents more than 400 of the best logos, corporate symbols and trademarks from all areas of business worldwide. Contributing designers include Sonia Greteman, Michael Doret, John Klotnia, Scott Arrowood, Felix Sockwell and Tom Nynas. This unique showcase includes comprehensive captions and a complete listing of creative personnel, and an essay by German designer Olaf Leu on the current state of the logo.