
- Agency
- Xiaomi
- Client
- Xiaomi
- Designer
- Ecosystem Packaging Design Team
- Category
- Healthcare
- Country
- China
- Title
- Mi Kids Sonic Electric Toothbrush
- Agency
- Xiaomi
- Client
- Xiaomi
- Designer
- Ecosystem Packaging Design Team
- Category
- Healthcare
- Country
- China
- Title
- Mi Kids Sonic Electric Toothbrush
- Creative Director
- Lu Chen
- Structural Engineering
- Zhizhuang Song
- Illustrator/Designer
- Yan Ni
- Graphic Designers
- Weijie Jiang
- Design Firm
- Xiaomi
Assignment
Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Approach
The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Results
As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Contact Information
- Company Name
- Beijing Xiaomi Mobile Software Co.Ltd
- Phone
- +86 10 60606666
- chenlu@xiaomi.com
- Website
- mi.com
- Address
- Xiaomi Campus, Anningzhuang Road
Haidian District
Beijing, Beijing
100085 CN