Create a gallery event poster for an exhibition of photoworks by Bianca De Loreno, who's disarmingly abstracted contours and hues of the female form reveal and illuminate the graceful, sublime splendor of the vagina.
A dominantly typographic solution was not in the cards for this particular exhibit. We wanted a "no apologies" approach and opted to allow the purity of an—at first—unrecognizable, alluring photographic image, to take center stage. We did, however, feel that a minimal use of typography would enhance the poster design so we came up with a simple title, VEX, that is an acronym for "The Vagina Exhibit". Additionally, because of the particular photo we used as key art, we decided on an oversized, tall, slender poster format that gave Bianca's delicate, albeit audacious imagery, generous negative space, rarely given an event poster. We felt that once the viewer realized the content of this important exhibition, they would make the effort to read the small, event information unobtrusively positioned on the poster.
The VoxCupio Gallery of Photography is going to produce a special, signed, limited Giclée of the poster for the opening.