We researched the Client's key programmes during 2014 and immersed ourselves with the information provided at our briefing meeting with the client. After exploring the different achievements in 2014 and the one project they'd completed along with the available imagery, we chose the cover image to show how they tackle poverty in different ways all over the world. We led with the powerful good news story of their completed programme in the Phillipines:
This beautiful cover features a great underwater image of the coral reef regeneration project carried out by Concern in the Philippines after Typhoon Haiyan in late 2013. In the aftermath of the Typhoon many of the coral reefs were decimated from 85% to 15%. This significantly reduced the number of fish available which impacted the livelihoods of poor fishing communities adding to the poverty in the area:
Concern WW worked with the government to instigate a coral transplantation programme to help restore the coral and in turn help the local fishing communities combat poverty thus supporting local livelihoods.
When the Typhoon hit they provided emergency response as 90% of the housing was destroyed.
Concern also sponsored the construction of underwater pipelines to bring fresh water to the islands that had been destroyed and trained local fishermen how to dive and install the equipment, supporting them with work where the fish stocks had been depleted.
Not only did they rebuild schools but they also ensured they function as safe evacuation centres for future typhoons and are earthquake resistant.
They also supported the local island and coastal villages to develop early warning systems and risk reduction plans benefiting 34,987 families.
For the interior of the document we also featured these four key programme areas of Concern's work throughout: Emergencies, Livelihoods, Health and Education. Each section is color coded using their corporate color palette and introduces each section with a stunning image across a double page spread for impact.
The rest of the report is editorial in style with lots of white space to allow the copy to breathe aiding the legibility of the Report. Along with black, we chose 4 main shades of green to clearly divide the document into the different sections. The financial report itself at the rear of the Report is reproduced in one color green throughout.
The format of this Report is 8" x 10" in size - chosen to work within regular US and European size envelopes so it can be circulated easily worldwide without unnecessary additional artworking, printing and subsequent carriage charges. The unusual size also makes it look more unique and distinctive.