Students were commissioned to design a logo for an imagined 2032 Olympics. They were free to select a location where the games would take place. The final mark was required to properly represent the culture and history of their determined location. Research was to be conducted during the conception stage, allowing students to fully comprehend identifiers of their setting. These identifiers could include architecture, wildlife, cuisine, art, literature, etc.
This mark is in regards to the 2032 Olympics being held in Lima, Peru. Llamas are native to the location, with their importance deeply rooted in the culture of the high Andes. Their significance dates back to Incan history, where they were considered sacred animals. Llamas were utilized for transportation, wool, and food. Today, they remain a creature with notable symbolic value in Peru. The final logo is comprised of a series of circular forms, creating the silhouette of a llama. Circular arches and accents are common throughout the architecture of Peru. The saddle, made of the five Olympic rings, reflects the textiles commonly decorating the Peruvian animal.
This logo successfully represents the culture of the chosen location, and clearly depicts an Olympic event. Incorporating the Olympics rings as part of a cultural identifier effectively conveys the unification of the games with the location.