Branding for Peace Designers. The Peace Designers Network focus on three main areas of peace. The first is peace within ourselves. Second is peace with others and the third is peace with our physical environment. The goal; to create a network of altruistic, inspiring, community minded ‘Peace Designers’, who want to work for greater social/environmental causes. A logo/brand that engages/excites young people: 16-28 year olds.
Peace Designers has three areas of peace. Individual, Community and Environment are reflected in a simple triangle. The triangle is then multiplied to form a re-imagined ‘dove of peace’. Each triangle shows the individual/network coming together to create the ‘dove of peace’, which shows community at it’s heart with a global reach. This concept creates a flexible yet youthful/playful logo/system.
The brand should empower a sense of ownership and possibility, that as a ‘Peace Designer’, one can and will design and create a more peaceful and prosperous future for one’s community, nation and world. It should encourage to dream bigger and step up to the plate.