Following the commencement of a brand refresh, the Swiss private bank Pictet asked G+A to guide their 2014 Annual Report into alignment with the new standard.

Our practice brought the highest possible level of craft to incorporate all the aspirations for which the brand refresh stands. G+A’s work takes into consideration graphical, semiotic and strategic goals. The annual report represents the generic of the organization’s visual identity: typography, images and layout as pure as Pictet can apply. It reiterates heritage values of independence, excellence, respect and integrity. The finished product was kept deliberately low-key, a generous design solution which pays scrupulous attention to the details.

An elegant and understated document which reflects the future of the bank, earning broad appreciation, both internally and externally. People sensed unconsciously that the report successfully represents Pictet’s refreshed brand.