Our practice brought the highest possible level of craft to incorporate all the aspirations for which the brand refresh stands. G+A’s work takes into consideration graphical, semiotic and strategic goals. The annual report represents the generic of the organization’s visual identity: typography, images and layout as pure as Pictet can apply. It reiterates heritage values of independence, excellence, respect and integrity. The finished product was kept deliberately low-key, a generous design solution which pays scrupulous attention to the details.