I'm a freelance writer and creative director based in Boston. A lot of what I've produced in the last few years is film and video. Much of it two minutes or longer. I'd like to share it with potential clients and collaborators. But nobody in our business, especially in the US, has that kind of time these days. Let alone for multiple such films. The goal was to create a spot that gives viewers a taste of my personality and my work, while also showcasing the breadth of industries I've worked in over the years.
The approach was simple and honest. Show. Don't tell. Entice potential commercial, corporate and entertainment clients, recruiters and fellow creative spirits to visit my website and check out my portfolio. Make it self-promotion with a sizzle.
The secret sauce was the music. I took my time thinking about the track. Once selected, things fell into place around it quickly. The clips were chosen to represent the range of work I've done. And because they synced up beautifully with the groove.
It's too early to tell about the results. The spot has only been up on Vimeo for 3 months to date. But the initial results from recruiters and creatives have been very encouraging.
So far, I've used the spot as a calling card and reach out to business founders, ceos, chief creative officers, executive creative directors and senior talent managers that I'd like to work with. I've connected with over 120 qualified leads on Linked In. And it's only just getting started. By the this time next year, I'm confident I'll have solid numbers to back it up.