
- Award
- Silver
- Agency
- Addison
- Client
- Bank of America Corporation
- Designer
- Laura Tipaldo
- Category
- Financial Services
- Country
- United States of America
- Award
- Silver
- Agency
- Addison
- Client
- Bank of America Corporation
- Designer
- Laura Tipaldo
- Category
- Financial Services
- Country
- United States of America
- Title
- Bank of America Corporation 2015 Annual Report
- Creative Director
- Richard Colbourne
- Design Firm
- Addison
Assignment
Bank of America needed to demonstrate that it can meet – and even exceed – expectations for delivering both an enhanced customer experience and consistent, profitable growth.
Approach
The annual report’s theme and structure reinforced that message by having the narrative written as a long form letter from the CEO structured around the four pillars of responsible growth.
Results
Through the lens of responsible growth, Bank of America was able to demonstrate that they are able to have strong annual results without having to sacrifice any of their clients' needs. In addition, by using the CEO’s voice to tell this story, we were able to humanize the institution.
Contact Information
- Company Name
- Addison
- Phone
- 212-229-5000
- mpike@addison.com
- Website
- www.addison.com
- Address
- 48 Wall Street
9th Floor
New York, NY
10005 US