This poster (22"x34") for an environmental conference was posted in town and all over campus at The Evergreen State College in Olympia, Washington. With their busy schedules, students needed to know right away what was the event about, and when. A tree-like headline seems to have worked well. Only one typeface and one color to communicate simply and directly. Printed with soy-based ink on 100% recycled post-consumer paper.
Chained little human silhouettes formed a big leaf in the background representing the connection and responsibility we all have in this matter. A critical issue.