To create awareness of potential racism in the Tokyo 2021 Games. The term "Black Girl Magic" is a movement that was popularized by CaShawn Thompson in 2013. The concept was born as a way to "celebrate the beauty, power and resilience of Black women,” as described by Julee Wilson from HuffPost, and to congratulate Black women on their accomplishments. Referring to a speech made by Michelle Obama at the Black Girls Rock Awards, Thompson explains that Black women around the world who were persevering, despite adversity, inspired her to spread the concept of "Black Girl Magic".
A loud shout out to any athlete of colour who has felt marginalized in sports competition. I utilized the Olympic colours and the new Olympic slogan as part of the visual language.
Very positive results from clients and colleagues alike.