The identity for the Center was developed a couple of years ago, but there were not enough resources to complete the enviriromental graphicsat that time. A donor was found and the graphics, representative of the complete branding program, were applied to the corrugated surface of the center’s main entrance.
Approach
The centers educational program includes type setting, letterpress printing, Caligraphic and typographic design plus book design and book binding, We selected elements from each area and incorporated a range of type, line cuts and dingbats to represent the variety of activities that begin within the walls of the center.
Results
The exterior graphics give the Center a clearly identifiable home, within the San Francisco Typographic community.
