All incoming freshman have a common experience at the University of South Carolina, they read the same book before arrival to campus. The Graphic Design and Illustration student read the book a year in advance and create a promotional poster and then the book cover which is then distributed to 15,000 students and faculty.

The designers have to read the book, draw from concept in the book, with detail but not so much detail that an outsider wouldn’t understand the overall concept.

This is the winner.