MelloGold is an emerging whole plant cannabis brand based in Tulsa Oklahoma looking to stand out within their regional cannabis space. Traina created a new brand and suite of packaging.
The branding project scope featured several touch points for exploration including logo design and secondary logo marks, pre-roll tin packaging, standing pouches, a retro “loose tobacco” style roll pouch, and a promotional rolling paper booklet. MelloGold’s packaging uses a cohesive system of a matte black background and large heroic logo front and center. The metallic gold pops of color offer a contemporary and elegant touch on top of the contrasting dark base.
MelloGold has recently launched in the Tulsa area and we have high hopes that their brand will soon become a gold standard in their market. The client couldn’t be happier with the final result and we are excited to continue to collaborate with their team.