Commissioned poster series and new print identity for Everyman Theatre's 30th Anniversary; all 6 poster illustrations form a hidden celebratory "30" when the poster images are assembled together. Typographic 'somersault' logo variations and hidden-message illustrations were revealed in animation and interaction design as part of an unprecedented integrated marketing campaign.

The hidden 30 moves throughout each poster, in homage to the celebrated Resident Company members who are seen throughout the productions each year. Hidden 'easter eggs' identifying the play's themes, plot twists, or motifs that appear in each individual show poster offer season subscribers and theater lovers joyous moments of recognition and revelation.

Working with animator Mathieu Maillefer and composer Joe Kye, designer and illustrator Jacob Kemp envisioned the hidden message reveal in a unique and unparalleled outreach campaign to the theater's subscriber base and beyond. To watch the reveal, please visit https://vimeo.com/641518983.