A Museum, archive, library, print shop and auditorium, Tipoteca Italiana is a private, non-profit foundation created and promoted by the Antiga brothers, owners of the company Grafiche Antiga. Established in 1995, the Foundation aims to give value to the Italian type and printing heritage. As “birthday gift” for the first 25 years (1995–2020), Tipoteca Italiana asked Sascha Lötscher and 24 other designers and printers, from all over the world, to design and print a poster. Maximum freedom of creation was left, except for a few rules: the size (50 × 70 cm), the colors (maximum 4 colors), and the printing technique (letterpress).
Over half of the posters were made directly in the printshops of the invited designers, Sascha designed his poster based on letters found in the archive of Tipoteca.
In short, this poster is a very short short story on printing.
The long story, it combines two levels, one is brutalist, one is poetical, one is big, one is small, one is wood type, the other is metal type. TI for Tipoteca Italiana, the number 2 mirroring with 5, for the birthday. In the small print „Non è stupefacente che questi pezzi di metallo in grado di esprimere qualunque tipo di forma verbale, si chiamino ‚charatteri‘?“ (Isn't it surprising that these little pieces of metal able to express every verbal form are called ‚charatteri‘? Playing with the Italian word ‚charatteri‘, that has a double meaning of ‚letter‘ and ‚character‘.
This poster is beautifully printed by Daniele Facchin at Tipoteca and are sold on the website.