The goal for this project was to create a systematic packaging system for Serpent’s Brew Company.
The packaging system I created was based off Italian Art Deco and prints, however utilizes shapes with the logo to create a simple and fun line design. The bottles also were made to represent a bold, vibrant and expensive italian feel.
The packaging system is successful because it is systematic and can be replicated among many flavors. The design created within the packaging can also be used within other aspects of the brand.