For my senior capstone, I wanted to do something close to my heart. Something I really felt passionate about; I wanted to create something that I really felt needed to become a reality. I started with the ever-growing problem of confidence in our youth. Growing up in the 90s and 2000s, I saw first-hand the effects of advertising, traditional media, and social media. I experienced the benefits and the downfalls of this new technological world. To research the problem further, I conducted interviews with people from all walks of life. Women, men, business owners, college students, an art therapist, a developmental psychologist, a personal growth coach, and published authors. Not to mention the endless hours of looking into scientific studies, books, and podcasts. Through ethnographic, human-centered research, I noted specific themes that kept coming up about how people got over their limiting beliefs to build their confidence. These are the principles that make up the Table of Confidence that this brand is built on.