ASSIGNMENT: Design a compelling, beautiful and informative 20-page type “specimen” booklet that promotes the features and range of a typeface (as applied to titles, labels, body copy, captions, pull quotes and other text) while featuring a variety of uses and sizes.
Approach
PROCESS/TASKS/CONCEPT: Research, conceptualization, copy writing, layout. The halftone pattern was inspired by the Korean magazine for which the typeface was designed.
Results
OUTCOME: A modern design take on a booklet about a modern take on a typeface originally designed in 1968
