The goals of this project were to highlight the EDM’s festival’s goal of achieving unity through music, and creating a positive connection with nature that contributes to the well being of future generations.
Approach
During the process of this project I wanted the branding to reflect the bright, fun atmosphere of the music and people.
Results
I chose the neon color scheme to help reflect the lights and energy of the festival, the fluid acrylic background is also inspired by body marbling that often takes place at EDM festivals.
