The Veg Out team was looking to launch a plant-based offering to attract new consumers to the space who were either unfamiliar or just beginning to experiment with plant-based alternatives. Our objective was to make the brand fun, approachable and appetizing, while standing out from a crowded shelf of offerings.
Veg Out is the new kid on the plant-based block. A playful nod to the meatless movement’s “hippie food” roots, Veg Out is a modern meatless brand for the people, made for carnivores, flexitarians, and plant-lovers alike.
Smith Design partnered with the Veg Out team to develop the positioning, brand identity, packaging and messaging, bringing a fresh energy and playfulness to the plant-based space.