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The goal of this project is to raise people’s awareness on keeping a healthy and varied diet, understanding it is not expensive and time-consuming to eat healthily. Viewers will pay more attention to what they consume and cook.
The solution is to create a project/brand that college students would enjoy and embrace as part of their life. In order to make it more approachable, the brand is designed to be more fun and energetic, using mainly blue, light red, and some yellow to add more liveliness to this brand.
The final project is a success with a set of four posters, four sets of package designs and label designs, a complete menu design, three different T-shirt designs, and one hoodie design.