How did you manage to get such great results with this photograph? It’s all about planning and casting the right model. Working with a great stylist and great hair/makeup is so important. You also have to work with very talented post-production people. The retouching must not be heavy-handed and must be directed by the photographer. Ultimately, it’s the photographer’s vision that must be carried through until the very end. Perfection is a must. Mediocrity is unacceptable. To produce the best work for a client, what is the ideal working relationship between you and an art director or designer? It’s very important that you both work with the same respect for each other. Working together as a team, listening to each other’s ideas and thoughts and checking egos at the door are always a big plus for a successful shoot. The ultimate goal is great work: a campaign that works for your client and that delivers the message with a single impactful image. I like to be brought into the project at the beginning stages so that I can take part in building the foundation for a great idea. It helps so much with the execution and production of an award-winning shot. How do you balance commercial work and personal work? The need for me to produce personal work is the driving force of my success in the commercial world. Without my personal work, I’m just not who I am. I have made the importance of my personal work very apparent and it shows through in my commercial work. There is a very fine line between the work I do for myself and the work I do commercially. Commercially, I’m not for everyone. But when you understand and can translate what I can do for your campaign, it usually becomes a winning formula. I spend hours a week working on personal work. I have a deep passion to create work and if I’m not shooting for a client, I’m usually shooting, experimenting, conceiving, or designing a new personal project.