
- Award
- Silver
- Agency
- Sequel
- Client
- BlackRock
- Designer
- Rick Slusher
- Category
- Financial Services
- Country
- United States of America
- Award
- Silver
- Agency
- Sequel
- Client
- BlackRock
- Designer
- Rick Slusher
- Category
- Financial Services
- Country
- United States of America
- Title
- 2015 BlackRock Annual Report: Built for Change
- Creative Director
- Dana Gonsalves
- Production Manager
- Michael Steinhofer
- Printer
- Sandy Alexander
- Paper
- Cover: 100# Utopia II Dull Cover; Text: 80# Utopia II Dull Text; Financials: 70# Finch Opaque Text
- Design Firm
- Sequel
- Design Director
- Rick Slusher
Assignment
To create a print and online narrative illustrating how BlackRock's strong foundation and fiduciary culture has allowed the firm to adapt, excel and anticipate change to create better financial futures for their stakeholders.
Approach
Dynamic 3D graphic typography is woven throughout the book and online experience to highlight key statistics and points of differentiation.
Video segments compliment the narrative while interactive charts allow users to engage with the content, allowing them to zero-in on content most relevant to the user.
Results
A responsive, interactive site that can foster continued engagement with target audiences throughout the course of the year.
Contact Information
- Company Name
- Sequel
- Phone
- 212.994.4308
- msteinhofer@sequelstudio.com
- Website
- sequelstudio.com
- Address
- 12 West 27th Street
15th Floor
New York, NY
10001 US