It wasn't enough to build a campaign—we built a car.
The philosophy of Kendall Motor Oil says, "You get out what you put in," so, we partnered with SEMA Award-winning builders, Thompson Street Customs, to design and create a one-of-a-kind muscle car: The Kendall Custom. And then we shared it. We filmed a web series—Titanium Garage—hosted by Mecum Auctions commentator, Bill Stephens. The completed 1080 HP car toured the nation with Mecum through 2021.
We got 200K interactions, 450K video views, and 162M earned impressions. Best of all? The Kendall Custom will be auctioned off, with all proceeds going to Curing Kids Cancer.