In celebration of Singapore National Day 2018, Automobile Association of Singapore (the leading provider of motoring related services, lifestyle benefits & privileges to its members) launched promotional campaign to offer great deal of promotion to its member & non-member.
The concept portrayed the "great value" in the shape of giant red bag, full of great surprises in the midst of Singapore cityscape. The design was further lightened up by celebratory balloons, fireworks and confettis alike.
The challenges were to fit the big red bag onto the cityscape, with the drivers passing by the bag. It achieved the desired results to attract the viewers.
