The 2015 report was the last in a trilogy aimed to showcase Wills Eye Hospital’s indefatigable spirit and its focus on education and innovation to drive its efforts to advance the field of ophthalmology.
Approach
The oversize brochure illustrates the hospital's forward trajectory through use of iconic, bold graphics, XL typography, and vivid fluorescent inks. We took full advantage of production techniques to utilize six different UV spot colors along with black process ink.
Results
Once again, this Wills Eye report leaves a lasting impression of a hospital whose tradition of excellence distinguishes it among its peers in the field.
