Select one of the artists, and create typeface that reflects their artistic features for its retrospective exhibition. Then, show a few applications to promote your typeface.

To promote Jeff Koons' retrospective exhibition at MOMA, design system and typeface were necessary for the publications. Inspired by ‘Balloon Dog’, which is his most famous work, the typeface made to emulate his balloon installation. The shape of the typeface that looks inflated and stuck represents the personality of his artwork: funny and playful.

Professor liked playful typeface and consistent visual system for applications.