Director Christian Schultz commissioned Jeff Hunt Design to create a film poster that telegraphed the mood and tone of the 2022 horror film Presence. The goal was to evoke the feeling of dread that persists throughout the film while maintaining an air of ambiguity, so as to not give any of the details of the mystery surrounding its main character away.
After creating a number of approaches and looking at horror film vernacular and film posters throughout history, there was a cross-section of visual language that was drawn upon as inspiration. The manipulated image was pulled from stills within the film and paired with a stark, unfussy typographic approach to create a bold, impactful singular image that clearly communicates the essence of the film.
Once the poster direction was chosen, the film's opening & end titles were created based on the success of the poster design — as well as the poster being used to secure domestic distribution for the film.