Target Little Caesars’ primary customer base, working moms.
Approach
Little Caesars Pizza Prompts allow busy moms to maximize the quality of their family dinners, one of the rare occasions during the week they can spend time with their kids. These silly questions transform dinner into a stress-free and memorable experience for every family member.
Results
Under each slice of pizza, a silly question printed on the box is revealed. Each box will come with a new set of questions so that no two meals are alike.
