Inspired by the existing Posada-style illustrations on the core range, which depict rich tales based on Mexico’s storied history, we crafted a new story for Espolòn Cristalino. We created a story around the Mexican Cenotes - pools of crystal clear water revered by the ancient Mayans and used for offering precious objects to the gods. Our illustration depicts various gifts floating down the clear bottle to Espolòn's expectant rooster icon, Ramón.
Along with the unique bottle, which features a no-label look to highlight the incredible liquid and story, we also designed the gift box - a simple, but striking packaging that, with contrasting black and silver panels, provides a very strong standout. The pack features beautiful photography of the bottle that brings strong brand recognition.
With a no-label look and the illustration printed on the back of the bottle, the design brings a fresh perspective on the "Cristalino" category. The illustration slightly de-form and re-form as you move the bottle, bringing depth to the storyline.