This is a business card made for a client to establish a brand new business identity. She is an English educator working in the field for over 30 years. With abundant teaching experiences, she opens her tutoring center and expands her scope from audiovisual to publishing. She is a diversified managing entrepreneur.

I was inspired by a saying and chose lighting as the concept to construct visual language. The saying goes that a teacher is lightings on the path of life. He helps to illuminate the path on obscure moments, so we can be clear to decide the following steps on our own. Plus, learning and growing are a progressive process from zero to one, so I used gradient as an expression to present the idea of learning and growing.

Besides, the teacher’s name 孟(Meng)媛(Yuan) sounds like “dream and satisfactory” in Chinese pronunciation. Yuan is also a homophone to the word circle and fulfillment, which is why I used the shape circle directly because of its intuitive connection. It also implies the meaning of fulfilling people’s dreams.