For the third and final season of Narcos Mexico, the client gave us an ambitious brief: to create key art that would be epic in scope, include the many characters in the series, and, in keeping with the tradition of past seasons of Narcos Mexico, created by a fine artist.
Working with Netflix we developed and idea to show the complexity and depth of the Narcos Mexico storyline by recalling the wild ecstasy and hedonistic lust of Hieronymus Bosch’s famed triptych, The Garden of Earthly Delights.
We commissioned Gustavo Rimada, a Mexican-born artist who is known for his detailed and colorful paintings, to create a three panel triptych which would include pivotal moments, places, and characters from the final season.
Modeled after Bosch's masterpiece, the triptych is made up of three parts: Paraíso (Paradise), Jardín (Garden), and Infierno (Hell).
The art was on display in Times Square, New York City, for three consecutive weeks. It was also promoted using social channels as well as Netflix's own service and apps.
The week that Narcos Mexico season 3 premiered, Netflix started publishing their viewer metrics for all of their series and movies, worldwide. Narcos Mexico Season 3 debuted as Netflix's #1 English language series, worldwide, with 50.3 million hours watched across the first week. As such, it was also the #1 most watched series in many countries around the world, and raised interest in the previous seasons, bringing Narcos Mexico season one into the top 10 most viewed series of that week.