To provide customers with the information needed to make vehicle purchase decisions using a vertical print format, allowing for a deep emotional connection to imagery and environment beyond details such as trim level, packages, options, specs.
Approach
Support sales of the A8 through brochure communication positioning the vehicle as “the standard” for the D-segment and the Audi brand.
Results
Both client and dealers support the value the brochure provides as a premium sales tool.
