The goal of this assignment was to create a comprehensive project that piqued my personal interests in design, as well as solved a problem for a niche audience. Through researching more about my interest in films, I realized that there is an increase in demand for at-home entertainment, but watching a movie at home lacks the physical experience of going to a theater; this is especially relevant at present since many theaters have closed due to the pandemic. Therefore, I decided to create a mock brand called FEATURES that sells curated boxes of objects and snacks based on films to provide film enthusiasts with a physical experience for watching a movie at home. The deliverables of this project include: a brand identity system and logo, packaging with original photography, and a website to sell the products.