SRH is a private foundation whose goal is to improve people's quality of life and their opportunities. We are dedicated to 6 common values which serve as the basis for the contributions we make to the field of education and health care. The annual report is our most important means of communication. The annual report creates transparency by a clear reporting about the activities of the foundation, the entrepreneurial success and reliability. It supports the foundation’s image and puts across the values, purpose and goals of the company.
The bases of our day-to-day actions are the six values of SRH: innovation, integrity, humanity, entrepreneurial spirit, excellence, efficiency. The annual report anchors them verbally and visually, so that our values do not remain abstract. Examples show how we live up to our values. A high-quality creative design sets a distinct signal, which corresponds to our values: our services are innovative and of excellent quality. To visualise our values we have chosen icons that are used by smartphones. These strong symbols are embossed by an innovative laser technique. Our values literally shape our actions. The second level, which has been blind-tooled, becomes clearly visible when the perspective is being changed. This symbolizes our claim: “SRH opens new perspectives”. On this level we present projects of the year under review and at the same time we establish a link with the realization of our values. Short, concise texts release the tension that is created visually and haptically. Single elements of the icons are shown on the cover. Together they form the number “13” for the reporting year. The reader is inspired by the design to discover the report.
The annual report causes attention and understanding for the concerns of SRH. We’ve received positive feedback on design and content from the Supervisory Board, employees, politicians and business partners. The report was frequently demanded and several media reports were released.