How do we get more youths interested in the game of basketball and introduce Nike's "Just Do It" spirit in them?
Approach
Basketball shoes have become a part of fashion and culture—even to those who don't play the sport. Shoeboxes are usually discarded after purchasing the shoes, so what if each box could get buyers to take a shot?
Results
We're turning shoeboxes into basketball hoops to inspire the next generation of ballers.
