To start this process, I had to do a lot of experimentation of type manipulation and I landed on painting type and then putting it into photoshop. I chose the quote "Is this crazy enough for ya?" because it was such a major phrase from the movie. For the concept, I want to place the type onto white brick as if one of the patients put paint over the wall of the mental hospital. To do this I went into photoshop and utilized displacement and many other tools to make it look like it is actually on the wall. The last part was the secondary type and for this I decided to create a logo for the film festival. I put all of the information down to the bottom right because the viewers eye is drawn to there with the headline being slanted. To finish up my poster, I added a film grain overlay to reflect the grain that is in the movie.