While all mobile tool retailers publish a product catalog, the Snap-on Tools catalog works hard to establish an emotional connection with the user that differentiates Snap-on in the marketplace. Snap-on is the number one professional tool manufacturer, bringing an incredible array of productivity solutions to a technician to enable them to work smarter, faster and more safely than before. Our assignment with this catalog project was to design the cover and product category section starts, while developing branded content supporting the nearly 900 pages of product solutions featured inside.
The Snap-on catalog is often the first stop when searching for a new product. The overall professional presentation of the catalog, therefore, must support the premium quality of the tools and provide the customer with confidence that they’re making the right choice with their tool investment. Whether searching for a critical need or dreaming about what’s next, the catalog is their guide. Our work, and the images featured in it, needed to communicate what 100 years of commitment to designing and manufacturing world-class products and solutions means to professional technicians who seek to advance their careers to the next level.
Through design, use of high-quality imagery, brand storytelling and copy that reinforced the company’s historical commitment to manufacturing and product innovation, we empowered the client to clearly communicate the value in the “Snap-on Difference”.