After participating in OzHarvest’s first CEO CookOff in 2012, Vince and the team instantly connected with Ronni and the OzHarvest spirit. The aim was to create a brand that aligns OzHarvest with its mantra of ‘nourishing our country’ and design annual reports and brand collateral that supports its growth and helps create new opportunities to expand its invaluable services.
OzHarvest’s remarkable story and achievements effectively serve as the communication strategy for developing key messaging to relevant parties, so presenting this in a clear way is vital. Across the logo, website and dedicated OzHarvest transport, data is presented as info-graphics, bold quotes highlight key information, text is shown as typographic motifs, and all communication incorporates OzHarvest’s signature bright yellow, which echoes the positive effects of the charity.