Create Footstock’s 2016 promotional poster. Footstock’s annual posters have become collectors items over the last 20 years and are beloved by barefoot water skiers across the country. The goal was to create a poster that competitors would look forward to and want to share.

Because the site of the barefoot championship is only use for the annual barefoot championship and it's a remote area of Northern Wisconsin, we thought it would be interesting to show an aerial view of the lake, but do it in the shape of a foot.

The poster was considered an instant classic and the event’s organizers raved about it. Footstook 2016 had a 14% increase in skiers and over 600 posters were given out to barefoters and their friends and families. Up over 200 from the previous year.