The assignment was to create a new range of premium plant-based snacks. Motivated by authentic experiences that pique curiosity, Off the Eaten Path is for the curious, from a curious world, begging to be explored.
Approach
Real chickpeas and veggies make for seriously real snacking with no artificial colors, flavors or preservatives. The hand-drawn illustrations romance the key ingredients inside, and the bag in carton structure stands out on shelf.
Results
The design is highly disruptive in the snacks category.
