Climate change is a growing global health crisis. While we can't stop climate change overnight, taking action is a necessity in reversing its damaging environmental effects. But how do you get someone to care about this cause? For most it's an abstract idea that has no effect on daily life. My goal to solve this problem was to bring striking visuals up close and in everyone's faces to evoke emotion and stir critical thought in favor of change.
First I wanted to know the many factors that contribute to global warming and find something that everyone can relate to. That happens to be trash. It is in all of our homes in a nice, tidy and hidden trash can. Out of sight, out of mind. I did image research to find photos of trash that someone might find in their homes. Plastic bags of discarded food, old takeout containers, clothes that are worn out or damaged. I then manipulated photos in photoshop to only show garbage/trash without any distracting background. I then played with typography and color to contrast the trash. Something bold and sans serif with clean edges and lots of straight lines and in a bright, almost happy (or alarming), pink. Together they illustrate the cleanly, organized manner of our lives with the messy and dirty parts as well.
The project drew intrigue and thought about just how much our actions impact the world in not just a negative way but also a positive reinforcement need for change.