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Assignment:Group Five has enhanced its report by presenting the contents in a more unified manner. In so doing, it paints a more holistic picture of the organisation and offers the reader greater insight into the Group’s context, performance and future focus.
Approach:The theme was "structured ingenuity" which, from a design perspective, translated into strong infographics and the use of iconography throughout the report. For the first time, line drawings of Group Five buildings and projects were introduced to complement photographs. Rather than using tables, infographics served to make the information more accessible to readers. Similarly, icons were interspersed throughout the book to signal pertinent information.
Results:The client was delighted with their report which was nominated Overall winner in the Institute of Chartered Secretaries Annual Report Awards 2012.