The goal of this project was to create a beverage can design for an energy drink that captures the essence of the brand and looks just as good as it tastes.
The design captures the very essence of energy with a futuristic and spacey feel. The background is made up of pluses and minuses like positive and negative charges, that also emulate the stars in a galaxy. The proposed brandmark and is a custom geometric typeface with the letter “N” as a lightning bolt.
This solution is successful because the design perfectly encapsulates the feeling of the energy boost you get after drinking this product and will stand out and shine on any shelf.