Design the website for the world’s very first NOBU residence, located in Toronto.
Simple and illustrative, our NOBU website was designed to showcase the great visual assets we had created for the multiple NOBU offerings. We created 6 special video assets to lead the website reveal, 3 to evoke the seasons (spring, summer, winter) and 3 to showcase the three pillars of the brand: hotel, residence and restaurant. When entering the website, copy and images compliment one another in an almost editorial feel.
The resulting website was exciting and illustrative. Opting for a black background with light text was a bold direction that communicates the sense of mystery in the brand. The buzz created around the final marketing materials was so successful, the building nearly sold out before even breaking ground.