Abu Dhabi Commercial Bank PJSC 2015 Annual Report: The Difference Is... Ambition + Discipline
Agency
Addison
Client
Abu Dhabi Commercial Bank
Designer
Matthew Carl
Category
Print
Financial Services
Country
United States of America
Title
Abu Dhabi Commercial Bank PJSC 2015 Annual Report: The Difference Is... Ambition + Discipline
Creative Director
Richard Colbourne
Design Firm
Addison
Assignment
As a bank, Abu Dhabi Commercial Bank (ADCB) is seen as a thought leader and innovator amongst their peers. ADCB wanted their marketing materials, specifically their annual report, to reflect their ambition along with the discipline to achieve it.
Approach
We built on ADCB’s existing brand to create impactful designs that explained ADCB’s story clearly and also translated digitally.
Results
The oversized annual report, with English and Arabic versions, presented as a custom boxed set, reinforces ADCB's positioning and stature. Original photography and engaging data graphics bring to life a modern, cutting edge financial institution.
